Marketing

Value-chain development

Role: Team Leader
Region: Africa, Central America (Caribbean), Pacific (Asia)
Year: 2020-2021
Client: FAO

Economic, social and environmental analysis, action plan and investment plan for the development of two value-chains in two ACP Countries (ref. FISH4ACP project).

Intercultural management in business

Role: Lecturer
Region: Italy
Year: 2014-2019
Client: University of Padua

Lecturer in intercultural management in business at six editions of the Master in International Business for SMEs of the Department of Management and Economics of the University of Padua.

Gender-sensitive value-chain mapping in the MENA region

Role: Team Leader
Region: MENA (Algeria, Egypt, Jordan, Lebanon, Morocco, Palestine and Tunisia)
Year: 2018-2019
Client: UNIDO


Team Leader of a team of seven National Experts in regional gender-sensitive value-chain mapping in seven countries: Algeria, Egypt, Jordan, Lebanon, Morocco, Palestine and Tunisia in the framework of the project “Promoting Women’s Empowerment (PWE) for Inclusive and Sustainable Industrial Development in the MENA Region” (phase II).

Investment promotion for an Industrial Innovation Hub

Role: FDI and domestic investment promotion expert
Region: Italy (Trieste)
Year: 2018-2019
Client: Area Science Park


The goal of ARGO, a multi-year programme, financed by the Italian Ministry of Education, University and Research, Ministry of Economic Development and the Regional Government of Friuli Venezia Giulia, is to build an open and inclusive innovation system that incorporates research and industry and brings economic development by coordinating the local high-tech R&D system with digitalization and high-end training in order to optimize resource use and attract domestic and foreign direct investments in new strategic projects based on a clear industrial development strategy. The programme has four components: Industrial innovation Harbour (port and industrial zone); High Impact Net (technopark, incubators and accelerators); Industry platform for digitalization (big data, IoT, advanced manufacturing solutions, data optimization and simulation); Technology platforms for applied and industrial research [open source description].

In the Industrial Innovation Harbour component, as a Consultant, my responsibilities include: 1) contributing models for the strategic planning of an Industrial Innovation Harbour including investments and based on the circular economy logic; 2) drafting the organizational model for and training personnel of a One Stop Shop to target and cater domestic or foreign direct investments.

Formulation of the Uplands Rural Development Project (URDP)

Role: Rural Market Analyst
Region: Western Asia (Turkey)
Year: 2017
Client: IFAD

A market study was prepared on mountainous product value-chains in the framework of the design and formulation of a new project (Uplands Rural Development Project) aimed at retaining youth on mountainous areas. Together with conventional market study elements such as market channels, tradeable volumes and proposing a marketing strategy and responsibilities, the work encompassed a risk-assessment on typical smallholder mountainous produce based on historical demand-price curves by priority local commodity, a through analysis of organic agriculture potential and of applicability of quality certifications and branding.

Regional RIS3-based private sector internationalization

Role: SME Internationalization Expert
Region: Europe (Italy)
Year: 2016
Client: Invitalia (financed by the European Commission)

different studies were carried out to provide technical assistance to a central institution and four regional governments to enhance private sector internationalization through their Research and Innovation Smart Specialization Strategy (RIS3) in the framework of the National Governance Programme for the Public Administration Reform and Administration financed by ERDF. Analysis was carried out on identifying value-added products and prioritizing high-potential markets.

SME agglomeration policy assessment

Role: PSD Policy and Feasibility Study Expert
Region: South East Asia (Vietnam)
Year: 2015
Client: Asian Development Bank

The ADB requested a through assessment of the potential for a national SME agglomeration policy (Corporate Synergy Systems) aimed at increasing inclusion of national SMEs in international value-chains and economy competitiveness through joint investments and collaboration with large enterprises. The assessment included regulatory framework, road map of achievements, comparative analysis of potential in 10 industries against different indicators, industry prioritization based on Input-Output national accounting tables forward- / backward-linkage industry assessment, involvement of national research centers, and benchmarking with international experiences. The assessment was completed with planning and budgeting.

National Agricultural Technology Project 2 (NATP2) design

Role: Agricultural Marketing Expert
Region: South Asia (Bangladesh) 
Year: 2014
Client: IFAD

Value-chain development and marketing Team Member in a Team constituted by local government, IFAD, World Bank, IFC and USAID members, took part in identification, preparation and pre-appraisal missions for the design of the National Agricultural Technology Project 2 (World Bank code P149553) with a budget exceeding USD 200 millions.

National Agricultural Technology Project (NATP) implementation support and supervision

Role: Value-chain development expert
Region: South Asia (Bangladesh)
Year: 2011-2014
Client: IFAD

The National Agricultural Technology Project (NATP) cofinanced by WB, IFAD and the national government had four components supporting extension, livestock, fishery, and value-chain development. The implementation support, supervision and technical assistance work focused on the value-chain development component and spanned three years through no. 6 implementation support and supervision missions including a Mid-Term Review (MTR) and an institutional assessment of the Horticulture Export Promotion Foundation (Hortex). Among others, such experiences allowed providing technical assistance to Hortex in enhancing their value-chain development effectiveness. An impact evaluation estimated that the project benefitted 1.2 million smallholders with a significant net income increase for those taking part to the value-chain development activities in a number of sub-Districts (Upzillas) nationwise.

National Agricultural Technology Project (NATP) design – additional funding

Role: Value-Chain Development Expert
Region: South Asia (Bangladesh)
Year 2012
Client: World Bank (USAID)

In charge of the design of the value-chain component for the additional financing of the National Agricultural Technology Project (World Bank code P084078).

Agribusiness Innovation and Entrepreneurship Center feasibility study

Role: Stakeholder facilitator and PSD expert
Region: Western Africa (Senegal) 
Year: 2011
Client: World Bank (Finland)

The feasibility study for a national Agribusiness Innovation and Entrepreneurship Center (AIEC) focused on business modelling, services, critical factors, location, target clients and stakeholders, governance, business plan and involvement of different stakeholders including MSME, private sector, national R&D centers and public specialized agencies. Services provided included stakeholder facilitation and design and analysis of a quantitative survey on agri-processing SME and licensed micro- entrepreneurs.

Internationalization of Tunisian enterprises

Role: SME Internationalization Expert
Region: Middle East North Africa (Tunisia)
Year: 2011
Client: CUOA Foundation (financed by MAECI)

Under the coordination of the Tunisian Export Promotion Center (CEPEX), a through analysis of trade and investment flows between Tunisia, Italy and the UEMOA region was carried out to identify high-potential industries and markets for joint Italian-Tunisian private sector investments.

Industrial Modernization and Upgrading Project formulation 2

Role: PSD expert
Region: Middle East (Syria)
Year 2010
Client: MAECI

Design / formulation of the second phase of the Industrial Modernization and Upgrading Project Syria implemented by UNIDO and the Syrian Ministry of Industry, expanding the reach from textile to the agri-food industry.

EU market entry of a Jordanian SME

Role: Marketing Expert
Region: Middle East North Africa (Jordan) and Europe (United Kingdom)
Year: 2009
Client: Jordan Upgrading Modernization Project (financed by the European Commission)

The market study was requested by a Jordanian SME on highest potential EU markets for their product lines. A market analysis and a 110 respondent research were carried out in UK, Netherlands, Belgium and Luxembourg to prioritize access markets and draft an access strategy.

Value-chain portfolio analysis for the formulation of the Programa de Apoio ao Desenvolvimento Rural

Role: Team Leader And Value-Chain Development Expert
Region: Southern Africa (Mozambique)
Year: 2009
Client: MAECI

Team Leader of a Team of 12 international Agricultural Engineers, Forestry Engineers, Economists and Survey Enumerators, delivered a value-chain study of 6 aggregate agro-value-chains with a panel of 25 products (horticulture, oilseeds, dairy, poultry, timber). The study included the creation of a value-chain database including enterprise investment and dimensional data gathered through a questionnaire survey administered to 224 formal agricultural SMEs in three Provinces. The study provided the input for the formulation of a three-year rural development project.

Contratti di filiera / Value-chain development joint-investments

Role: Value-Chain Investment Analyst
Region: Europe (Italy)
Year: 2004
Client: Progetto Verde Srl

The service rendered encompassed analyzing investments for the improvement of quality certification and marketing consortia in the framework of a joint inter-regional value-chain investment, to be financed by a public scheme for value-chain development (Contratti di Filiera) aimed at enhancing quality vs. volumes. The EUR 43 million investment plan aimed at benefitting 120 SME and a few typical origin protection consortia in three Italian regions: Veneto, Piedmont, Tuscany.

Technical assistance to the Jordan Investment Board

Role: Investment Promotion Expert and Deputy Head of Investment Promotion Unit
Region: Middle East (Jordan)
Year: 2001-2003
Client: UNIDO (MAECI financing)

Long-term resident and International Expert of an investment promotion unit nested in the Jordan Investment Board, contributed to train local Investment Promotion Officers in dealing with the private sector, in selecting and communicating FDI and partnership opportunities to be promoted through a Mediterranean network of investment promotion offices and helped interested international investors with location and interaction support services. Helped 15 Jordanian SME to access a soft-loan-based credit line intermediated by commercial banks through business planning support that included strategic assessment, financial modelling (discounted cash flow) and bankable business plan preparation for investment financing. Supported the Central Bank of Jordan in monitoring performances of the credit line.