Role: Rural Market Analyst
Region: Western Asia (Turkey)
Year: 2017
Client: IFAD
A market study was prepared on mountainous product value-chains in the framework of the design and formulation of a new project (Uplands Rural Development Project) aimed at retaining youth on mountainous areas. Together with conventional market study elements such as market channels, tradeable volumes and proposing a marketing strategy and responsibilities, the work encompassed a risk-assessment on typical smallholder mountainous produce based on historical demand-price curves by priority local commodity, a through analysis of organic agriculture potential and of applicability of quality certifications and branding.